Ella Cheong (HK/BJ) Company Information

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Profile:

Our firm Ella Cheong (Hong Kong, Beijing) specializes in identifying, registering, licensing and enforcing trade mark, design and patents rights as well as copyrights in Greater China (consisting of mainland China, Hong Kong and Macau). We have a staff of 35 but are growing rapidly in response to clients' needs in the region. Our team comprises trademark lawyers, patent attorneys and technical experts with impeccable academic credentials and many years of experience representing international, regional and local corporations as well as governmental agencies in intellectual property matters.

Ella Cheong is one of the pioneers in the field of intellectual property in Asia and, having built a stellar reputation with one of the oldest law firms in Hong Kong, was invited by the Singapore government to establish the leading intellectual property firm, Ella Cheong Spruson & Ferguson (Singapore, Malaysia). This firm, with a staff of 110, deals with all types of intellectual property rights in Southeast Asia, covering Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam.

We pride ourselves on providing prompt and commercially-sensible intellectual property solutions. Our mix of Eastern culture and language capability together with familiarity with Western business objectives and practices places us in a unique position to advise on and mange intellectual property assets and rights in Asia. Further, our familiarity with clients' needs in multiple jurisdictions within Asia allow a consistent and efficient approach which results in high quality work at reasonable costs.


OUR REACH

In this digital age, the onslaught of network technology has empowered businesses to transcend geographical boundaries. Mature economies bear testament that intellectual capital is supplanting tangible property as the pillars of today's successful companies. We have a sophisticated centralised computer management system that is updated daily for use to ensure tight docketing with high quality and speed of service for all our clients.


OUR AWARDS

President's Award 2008, The International Trademark Association (INTA)
"NEW YORK, NY - November 13, 2008 - INTA today announces its prestigious President's Award which pays tribute to a career of service to the global trademark community.

Ms. Cheong has been one of INTA's most active volunteers - speaker, author, Board Member and committee leader. Throughout her distinguished career in trademarks, she has mentored many young professionals and helped to raise the standards for the trademark bar.

Ms. Cheong has spent her career serving INTA by bringing an important focus to their trademark interests in the Asia-Pacific region. Through her work as Chair of the East Asia & Pacific Subcommittee, and her strong relationships with the Association of Southeast Asian Nations (ASEAN), she has built a meaningful foundation for the Association in Asia Pacific and focused many of their efforts on supporting brand owners in the region."

"Ella Cheong (HK) - Leading IP firm in Hong Kong" (February 2009 issue of Asia IP)
Ella Cheong (HK) was once again voted as one of the top seven best IP firms in Hong Kong.

Ella Cheong – Included as the World’s Leading Patent Law Expert
Ella Cheong has been included annually in the "Guide to the World's Leading Patent Law Experts" published by Legal Media Group which is based on an in-depth study of experts covering 48 jurisdictions in the field of patent law.

Ella Cheong as Hong Kong's Leading Lawyer for Trademarks

Ella Cheong was listed as one of the world's top 20 trademark law practitioners and as one of the only trademark lawyer in Hong Kong in "The Best of the Best" and she was also named the number one practitioner in Hong Kong for trademark expertise, according to the "International Who's Who of Trademark Lawyers" published by "Who's Who Legal". For 4 years running, after the establishing of ECHK, Ella Cheong received more nominations from clients and peers in the course of the research than any other trademark specialist in the country, and was described as "very vigorous and helpful" by respondents. She had been listed in all previous editions.

Awards to Ella Cheong

Member of Honour of FICPI
Roll of Honor of the Law Society of Hong Kong
Hong Kong Outstanding Women Entrepreneurs Award
ABI Outstanding Female Executive Award
2000 Outstanding Intellectuals of the 21st Century Award
AIPPI's Award of Merit for outstanding contributions
ABI Hall of Fame Award


Featured in many editions of each of following publication:
IP Luminaries
Who's Who in the World
Who's Who Legal
Who's Who of the Law in Hong Kong & China
Contemporary Who's Who of Professionals
Global Who's Who of the World
International Who's Who of Professionals
International Who's Who of Professional and Business Women
AsiaLaw Leading Lawyers
International Professional of the Year
The International Directory of Distinguished Leadership
Global Counsel – Intellectual Property Handbook
Global Counsel 3000 as a highly recommended individual lawyer both for Hong Kong and Singapore
The Best of the Best (the top 20 trademark lawyers internationally)
Who's Who of Trademarks
An International Who's Who of Trademark Lawyers
Guide to World's Leading Trade Mark Law Practitioners
An International Who's Who of Franchise Lawyers
An International Who's Who of Patent Lawyers
Guide to the World's Leading Patent Law Experts